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Standardized spellings

These words and terms can be slippery. Here’s how we write them. (If it’s not on this list, defer to the AP Style Guide and the Microsoft Style Guide.)

Words to use carefully

We use plain language, which means avoiding industry jargon. But some jargon-adjacent words can be appropriate in educational contexts. Only use these if you’re writing about marketing education and have have room to briefly define them.

Words to avoid